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Did you know that the average sales & marketing employee spends 20.29 months (that’s a little more than a year and a half) at Groupon before deciding to move on? Well, the good people at Groupon are actually representative of a wider trend: job-hopping. In today’s marketplace career driven twenty- to thirty-somethings are more interested in exciting products, personal growth and real impact, than in growing old in the same company.
But wanting to change jobs is one thing, doing it is another – because where do you switch to? Where do you go after Groupon?
Where do Sales & Marketing People Go After Groupon?
Roughly 60% of ex-Groupon employees remain in either the Internet, Information Technology and Services or Computer Software industry. Breaking this number down: about 31% remain in the Internet industry, 20% switch to the Information and Technology services sector, and 9% defect to the Computer Software industry.
Unsurprisingly, eight of the top ten companies ex-Groupon employees switch to belong to either one of these three industries. Google, PayPal, booking.com, and Salesforce are all part of the Internet industry; Amazon and IBM belong to the Information Technology and Services industry; and Microsoft and Yieldify are identified as Computer Software firms.
The other 40% of former Groupon employees are spread out among a wide variety of industries including (but not limited to): Food and Beverages (5%), Marketing and Advertising (4%), Staffing and Recruiting (4%), and Professional Training and Coaching (3%). Highlights in these industries include Deliveroo, a Food and Beverages company that holds #5 in our top 10 list, and Social Talent, a Professional Training and Coaching firm that stands at #9 on the list.
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Tech or Startup?
Overall, 41% of former Groupon employees prefer to move to a bigger company* – most notably Google, Amazon, IBM, PayPal, Microsoft and Salesforce – while 59% prefer to switch to a smaller company, such as Deliveroo, booking.com, Social Talent and Yieldify. Interestingly, you’ll notice that whilst a majority of the bigger organisations are considered ‘tech companies’, all of the smaller firms (with the exception of booking.com) are startups.
The New Normal
We said it once, we said it twice, we’ll say it a thousand times: job-hopping is the ‘new normal’. Long gone are the days of steadfast, long-term employment. Instead now the modern employee hops from job to job – company to company, in search for passion, growth and impact – and good people at Groupon are no different.
*measured by employees (Registered on LinkedIn)
Written before Microsoft’s aquisition of LinkedIn
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