Did you know that the average sales & marketing employee spends 13.25 months (that’s a little more than a year) at Rocket Internet before moving on?
Sure, on one hand we could argue that these employees are just representative of a wider trend: job-hopping. Rocket Internet people are leaving the company because they want new adventures, new challenges.
On the other hand, we could just as easily argue that the people who “leave” Rocket Internet aren’t actually leaving it. After all, this company is a venture builder that helps startups get on their feet. So the people at Rocket Internet aren’t “leaving” the company, so much as “graduating” from it when their startup finally becomes independent.
Nonetheless, whether they left or graduated Rocket Internet, the fact is they are no longer work for them. Here’s where sales and marketing people left and graduated to after Rocket Internet:
Where do Sales & Marketing People Go After Rocket Internet?
Half of former Rocket Internet employees remain in the Internet industry. Of these 50%, most either deflect either to Zalando SE or Delivery Hero. In fact, the internet industry dominates quite a bit of the top ten list of companies which ex-Rocket Internet employees switch to: Google, Uber, BlaBlaCar and Paypal all identify as Internet companies.
Following the Internet industry, ex-Rocket Internet employees prefer to move to a myriad of industries including, but not limited to the Information Technology and Services (9%), Food and Beverages (7%), and Apparel and Fashion industries. The most popular among these industries are Amazon, Foodpanda and Lesara.
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Tech or Startup?
Overall, most switch to companies smaller than Rocket Internet* (63%), with a significant 39% choosing what are legally defined (in the UK) as SMEs. However, when considering startups (omitting size) at least 51% of former Rocket Internet employees continue on to work for startups. Notably, five of these companies are in the top ten list (Delivery Hero, HelloFresh UK, Uber, BlaBlaCar and Foodpanda). This rather unsurprising consider Rocket Internet’s role in curating these specific startups (such as Foodpanda and HelloFresh both of which are, again, on our top ten list).
The New Normal
We said it once, we say it again: job-hopping is the ‘new normal’. Today, the modern employee hops from job to job – company to company, in search for passion, growth and impact – and good people at Rocket Internet are no different.
*measured by employees (Registered on LinkedIn)
Written before Microsoft’s acquisition of LinkedIn
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